Welcome to Web Analytics

 
"Welcome to the world of Web Trends", this is wat aditya told me when he introduced me to a weird web based charting and graphing tool (thats how webtrends looked like to me when i had m first look at it), For a moment i thought like it is just another customized web based analytics and reporting engine, which generates reports outta databases... But as usual i was wrong. :-) That was when i first began to have a look at the dirty big web analytics engine.

Web log Analytics (or simply WebTrends) is a software technology that allows users to examine webserver log files to understand user-activity, behavior patterns, requirements and client side specs of people who visit a website. The information thats gathered can very much help to increase the ROI of any organization, Web analytics mainly help in understanding user behaviors on a website, understanding their requirements, hurdles in reaching the information you need, conveying the correct information to the correct customer., etc.

In a current day scenario, where web based marketing plays a very critical role in business activity of every organization, web analytics tools like webtrends provide you total control and information you need on the web-activities you get involved in.

Say if you handle marketing for a organization. you will invest in paid searches in various search engines, so in order to analyze data , you will have to access each search engine get data integrate em accumulate all statistics , and then analyze the data. On the other hand if you have a third party analytics engine, you can do all the analysis at you end and be able to access all your campaigns and marketing activities in a single place.

Its not Just about marketing , you generally get data about ever kinda stuff on web , whether it is time zone, or city or the browser version or even the search query they used to reach your website...

I started feeling sleeeeeeeeeeeeeeeeeeeeeeeeeeeeeepy now. will blog later on this... more tech(???) stuff to continue....